Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true, "The shortest

The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last yea

I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re

Obviously, there’s a lot of competition out there. You compete with Dealerships from other OEM’s, dealerships from the

Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution

I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, and the rush you get when you climb inside

Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car

Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house