Why SEM is not Enough
A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most
New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy
Why Typical Display Ads Should Not Be a Significant Part of Your Advertising Spend
We’ve talked at length about what should and shouldn’t be a part of your regular advertising spend, month-to-month. We’ve
The Most Common Retargeting Mistakes That Dealerships Make
Dealers spend thousands of hours and millions of dollars to attract new car shoppers to their website. However, many
Four Surefire Ways to Optimize Your VDPs for Maximum Engagement
At Speed Shift Media, we are proud to drive qualified buyers to your dealership’s Vehicle Detail Pages. However, we kno
The Three Definitive Metrics That Determine Quality Dealership Website Traffic
All digital advertising channels will bring your dealership web traffic. But as a dealer, that’s not what you want. What
Assessing the Limitations of Print Advertising for your Dealership.
Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through
Where does Inventory Display Advertising fit in long term?
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a singl