I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, and the rush you get when you climb inside

Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car

Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house

You know what’s worse than wasting digital marketing spend? Telling your boss that you haven’t fixed it yet. As the people who are responsible for driving VDP traffic and bringing qualified buyers to your dealership’s front door, a big part of