Can Social Media Drive Sales? The Numbers Don’t Lie!
There are many schools of thought when it comes to social media. Many in the automotive industry would consider social media a brand play while others would argue that social can, in fact, drive sales. No matter your stance on the topic, a recently released MarketShare study might surprise you.
The folks at MarketShare took a look at the total amount of sales driven by Twitter in 2013. The results were surprising, even to those who have been singing the praises of Twitter for years. MarketShare found that Twitter drove an astounding $716 million in sales for major automakers. These sales were the result of Twitter ads, brand mentions, TV advertising amplification and organic twitter messaging. How did it break down? For luxury auto sellers, they earned an average of $17.80 on every dollar spent. Those selling mid-sized cars also reported a healthy return of $7.09 for every dollar spent. When asked to comment, the head of Twitter’s auto vertical said, “With over 65,000 daily tweets about purchasing or researching a new car, Twitter gives auto brands the unique opportunity to connect with an audience of in-market shoppers who have expressed intent to buy a car.”
If you’re still among those who consider themselves skeptical of the powers of social media, it might be time to reconsider. Social media should be part of your larger dealership marketing initiative. If executed correctly it can work to amplify other efforts while engaging existing and prospective customers. Unlike any other form of marketing, social provides the on-going opportunity to keep your target audience engaged. What are you waiting for? Implement a social media campaign today and start driving those sales!
What else are you doing to move your marketing efforts to a digital space? At Speed Shift Media, we are proud to offer a digital advertising platform designed specifically for the auto industry. Through perfect contextual targeting, behavioral targeting and unique dynamic inventory retargeting, we serve in-image and iab standard display advertising at the optimal point in the sales funnel. If you’re ready to take your dealership marketing campaign to the next level, we encourage you to schedule a demo today!
